Have you ever made an impulsive purchase? Sales representatives know how to prey on the misinformed to make a sale. They are actually trained on this and can be quite successful using certain sales techniques. Last week I was tested, read more to see if I passed the test or not…
Have you ever been at the mall and seen the kiosks where they style hair? I’ve seen these around and love how they style hair, looks like it was professionally done. What they use is a curling iron, but it’s more like a hot wand/stick. So I decided to go up to the girl working there and ask her how much the curling iron cost. Instead, she didn’t tell me the price. She had other plans for me. She asked if I would like to try it. Of course, I said sure why not?
I sat in the chair as she styled my hair. It was starting to look very nice. Then… she asks me if I would like to learn how to style my hair with the curling iron. She proceeds forward and teaches me the tricks so that I learn how to do this myself. She showed me to keep it at an angle, how to let the hair fall down, basically, the whole nine yards.
Now that she thinks that she has me hooked and in love with her product, she’s ready to talk about the price. She starts off by saying, normally the price is $300 but it’s on sale for $150. Of course she doesn’t stop there. She goes on to say that in addition to the sale, she would also give me the VIP card (trying to make me feel special isn’t that so sweet of her lol). She explained that the VIP card would allow me to use them as my stylist whenever I was at the mall. She said the purpose behind this is that other people will see them styling a pretty girls hair and want to buy the product.
At this point, she thinks she has me eating out of her hand. I throw a curve-ball her way and say that I like the product but I wasn’t planning on spending that much money today. She’s still not ready to give up on me quite yet… She said she was going to speak with her manager to see if she could offer me a lower price. She goes away for a minute and comes back speaking in a quiet voice. She said that there was another customer near which meant she couldn’t speak loudly so she used a calculator to display the price… now she was offering me the product for $100. I told her that I liked the product but I wasn’t ready to spend that kind of money today. Finally, she decided to back off and it was my queue to leave.
Later I passed by the booth again and the other sales representative said something to me referencing as to why I didn’t buy the curling iron. I must have been the talk of their kiosk. Oh well, I know that I passed the test and stayed within my budget!
Following are two main reasons why it’s important to understand the various sales techniques used everyday:
1) LEARN NOT TO MAKE IMPULSIVE PURCHASES
Impulse purchases can break the bank and add to your debt. Plus, many of these purchases end up sitting around the house and don’t even get used as it wasn’t a thought out analysis if you really needed or wanted the product in the first place. More often then not, these tend to be a waste of money.
2) GET A BETTER PRICE AFTER MAKING CONSCIOUS DECISION TO PURCHASE ITEM
If I do decide at a later date that I want the curling iron, I know the sales techniques that they use which helps me to get the best price possible. Now, I can use that information as leverage and play my cards right. Never let sales people get the best of you!
Have you ever made an impulse purchase and later regretted it? Have you since learned not to make these types of purchases anymore?